#mixtogomassive is #amplified to announce the birth of our new social network. "Mix To Go Massive: The Ultimate NYC Social Network" launched today HERE.
It isn't the first time we've been part of the meetup family. When Mix To Go Magazine launched back in 2008, a meetup group was created as a way to promote the publication. We had groups in NYC, Miami, Atlanta, Houston and Las Vegas. The group had hundreds to thousands of members...but the team leaders in each of those cities were not organized, didn't comply with our basic rules to maintain ongoing events for members and ultimately, we folded them all.
Re-entering the social network landscape, a lot of thought and time went into the re-launch of our presence on meetup. They do a lot to get people to join your group, but nothing once they are members...because the thinking is, YOU create the group and they help a little; YOU engage them with your content and offline events so they stay interested.
The problem with Meetup.com then and now is they offer so many group options that groups don't maintain credibility because all people are doing is joining them and not staying active in them. That was our problem years ago...but our program is different this time!
In addition to social mixers and parties, we also host movie meets, concerts, live shows featuring local talent in Brooklyn and Manhattan, cruises, gatherings at the beaches and boardwalks and parks of New York City...it is sprawling, but most importantly it is member-driven as well as organizer-driven.
We also have a half-dozen organizing partners in NYC as well as Miami and Las Vegas (we are keeping our focus narrow this time). Each of them will focus on different kinds of gatherings and once a month a gathering known as our "membership drive" invites new and established members to come to an event that changes in style and location monthly to encourage something "new" and refreshing.