Good morning.
The conversations about streaming media have been interesting but they are being had by people who do not control the system. They may be influencers but do not have the final say in what is or will be. The source of it should be with the providers not the public or other industry people. What will that change? Regarding music's importance to people, they will and have found what they like away from commercially produced, force-fed hits. Survey people about what they listen to and thanks to the Internet they will tell you more often than not, NOT the radio or top 40! I made my own top 40 of songs I play on my radio shows. Most DJs I service along with online radio stations do the same. This is why Billboard's charts don't make sense to me anymore (they were always part of industry force-feeding) because people are not reading Billboard to find out what they should be listening to...their peers, DJs, nightclubs (again-DJs) and online and satellite radio lead the influence charge. There are celebrities who have been given the power to influence - because people follow them - so there is some leakage from what they say is or is not hot but overall it is the 3 sources I mentioned that lead the charge. Add to that music festivals with indie bands and EDM DJs playing hyped up remixes of big hits...and you have the whole picture. Years ago a DJ partner of mine became a Billboard reporting DJ. He told me how prestigious it was to obtain this status because ALL the record labels (then 6 majors with many major indies) had the ability to reach him directly with all their priorities AND smaller records (B sides, promo only stuff). He noticed I thought it was great to have but didn't pursue it; he actually said I couldn't because at the time our biggest parties drew over 1,000 people each Friday and Saturday...and he was already their man. So I went after a local radio station and built my own relationships with ALL the labels in existence at the time. He went on to playing in Ibiza and Japan, Australia and South America each year...leaving behind the Billboard status...I went on to maintain my relations with all of the label execs I met, artists, DJs, promoters and club managers. These are the influencers...but I realized I was, too. In order to direct change to the business of music, the politics behind who is promoted and who is passed over need to change. They won't because the people will NEVER be given such power to influence...only the ability to decide AFTER they are presented with glaring and blatant examples of what good music is. Like Adele saving the music business being more hype than reality!! Hello is a good song but she is far from the only artist who has great music. Listen to the DJs, observe the influencers I mentioned and watch how the people choose. Regards, Freedom
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