A few years ago a few DJs got together to discuss why DJs have the most impact on music but are not regarded as highly as the artists they are responsible for breaking year in and year out.
If it weren't for club and mix show DJs on particular much of the music people dance to would only be heard in the clubs...the way it was in the 70s and 80s.
Imagine a world renowned radio personality going to a locally known but in certain circles just as famous DJ to find out what is hot...then adding those songs to his station's playlist!
"That's how it used to be!" I argued to the amazement of the younger DJs. In their world it has to be on the radio to play it...and even of they remix it the remix can't deviate too much from the original, some retorted.
The internet has leveled the playing field...forcing radio to step up or be left behind. Ad agencies have gone after artists radio will often wait to expose. Commercials for technological products like phones and laptops are especially "new music friendly."
What does any of this have to do with your voting for a song? A DJ? An artist? Everything!
Debates such as those I occasionally have with my DJ peers are as common as a barbershop argument over basketball players-we want the artists to win but the label execs refuse to give certain artists and/or songs a chance to shine to the world...they look good on the bench but there's no action for them on the court.
What is your thought about who should get what recognition for the best songs, albums, remixes, etc? I'd like to know!
That has been my position since watching award show after award show politically select THEIR favorites over what the people have clearly chosen to be their favorites.
As a man of the people for the people, I boldly present to you, my beloved readers of Mix To Go Magazine, an opportunity to vote for your favorites!
It began not long after Mix To Go launched on 2008-an award issue with a dinner and fan-selected favorites. Imagine, said John Lennon!
Well this isn't just muy imagination running away with me (Smokey gets credit for that line), but a reality. So...categories were discussed with DJs, record execs, producers, models, party promoters, sound engineers, film critics and of course everyday people...and the Mix To Go Awards were born.
There won't be a red carpet, press conferences or social network campaigns...just the categories and a few ideas about who, what, when, where and how.
Nearly 50 awards were considered... but I wanted to focus on the music and things that related to it, just like Mix To Go Magazine.
In the photo shown in this article you will notice categories that mirror the main departments of the mag, but this year I will also add a few and expand the number of awards to include Miami, Las Vegas and Atlanta (for those of you who are stopping by for the first time, welcome...we are based in Brooklyn, NYC).
Since there are already so many award shows we DO know about I decided to avoid what everyone else covers...but "best song" and "best music video" here will be different than MTV, BET or the Grammy's. Wait...do the Grammys honor music videos?!
The March issue will be our announcement for the best of the year but in the future (as it was years past) the categories will be posted in September, nominees presented in October and the winners in the January issue...however there MAY be an award dinner this year with proceeds to benefit a music charity and another TBA.
Thanks to the DJs of Mix To Go Music Pool (officially up Saturday, February 7, 2015!!) for their suggestions; entertainment industry associates who weighed in on their favorites and everyday people (such as the members of my Facebook group "Mix To Go Massive") who made suggestions, submitted ideas and got involved... this is why I do this!
Remember: categories and winners in March!
Mix To Go Magazine